12 Days of Christmas 2019 – Update (18th Dec. 2019)

December 18, 2019 · 5 comments

As we’re getting closer to Christmas we wanted to touch base to give a state of play on where things stand when it comes to our 12 Days of Christmas Sales. Now, obviously the sales themselves concluded on 12th December with our Mystery Box offer. But during the sales themselves and following the final day our team have been hard at work to get orders shipped as quickly as possible.

This post is very much to give you an update on how things are going (as of 18th December), what we’ve learned so far from this years sales and what the plan of action going forward is.

big-panda-xmas squareWhat we’ve learned so far / How things have been going

~ Following on from the high volume of orders we received last year during the 12 Days of Christmas 2018 sales, our 2019 sales have shown incredible demand from customers when it comes to ordering; topping our already high expectations on what could happen. The incredible demand is something we don’t take for granted and is something we’re very grateful for! Although, this has meant that our original target of being able to ship orders within 7 working days of them being placed has been impacted.

~ Another thing we’re very grateful for is people willing to give us another chance following the delivery problems that occurred last year during our Christmas sales. And we’re also delighted to see people who did not partake in the sales  happy to see improvements over last year based on feedback they’re hearing from others.

~ But what we’ve already come to the conclusion of is that the volume of orders we’ve received this year in our sales has meant there will likely be further changes for our operations next year to ensure we can (try) to keep up with demand.

Where we’re currently at 

~ At time of writing [the evening of 18th Dec.] we’re very happy to say that (excluding some exceptions here and there) all orders placed on Days 2-6 plus all the Blu-ray Mystery Boxes (from Day 12 – which have all been handled separately from the regular fulfilment house at our headquarters in Glasgow) have been shipped! Compared to last year, this is already a significant improvement!

The major exception to that of course being any products that are part of the ongoing Funimation clearance sale (which launched on Day 1), which from the outset has been advertised as not being fulfilled until January 2020.

~ And though we’re happy with how things have progressed so far from the incredible effort of our team, it also obviously doesn’t change the fact that the huge volumes of orders received has meant not all orders have been able to be fulfilled yet.

That coupled with the need to order in more stock to accommodate the extraordinary demand (which in itself takes longer time than usual to be delivered at this time of year) has not helped matters.

Plan of action from here

Because of changes we implemented for this year’s sales, we have far greater visibility on what has actually shipped each day. Come the end of the day we are going through orders to send shipping notifications; so be sure to keep an eye on your email if you haven’t been already!

~ The last day anything will be shipped from our fulfilment house is 23rd December. So if your order hasn’t shipped come close of play on that day, then it won’t ship until January.

~ However, and this an important note, Royal Mail’s last postage day for delivery in time Christmas is tomorrow (19th December.) Obviously we’re trying our absolute hardest to get as many orders fulfilled in time for the final collection as possible, but inevitably due to the volume of orders I mentioned earlier, we regrettably have to admit now that not all orders will be shipped before this cutoff date.

Based on the latest round of shipping confirmations we have received from our fulfilment house today (18th Dec.) combined with some pre-planning/estimation, here is how we believe things will work out –

— By close of play 19th December we’re intending to have all of Day 7 plus outstanding orders from Day 2-6 shipped.

— We will be continuing to ship orders through the 23rd December, and we’ll endeavour to get as much shipped out as possible. Obviously in terms of delivery times, these will more likely not make it in time for Christmas or may well not ship until after Christmas/early into the New Year.

— DVD Mystery Boxes will not be fulfilled now until the new year due to a shortage of stock of the one the titles being included. (We have already contacted everyone who ordered one of those by email, so if you haven’t checked your inbox already please do so.)


So, to recap:

— Orders from Day 7 and as many outstanding orders from days 2-6 as possible will ship by close of play on 19th December.

— Any orders from subsequent days (Days 8-11) will be shipped as soon as possible but cannot be guaranteed shipment before Christmas at this stage.


Chances are, the above information is not ideal for some customers who have purchased items as part of our sales. We’re very sorry for any inconvenience caused by this. If at this stage you wish to cancel your order that is completely fine; please email shop.uk@alltheanime.com with your order number(s) and we can get that sorted for you, no problem.

A final thought from us with regard to the above information

We completely appreciate and understand any frustration that anyone has with the status of their orders. We assure you that it’s not intentional that orders haven’t shipped, but in the grand scheme of things we are only a small team of people who are managing to punch above our weight, to use a boxing analogy, given the demand for orders. In some ways it’s both a blessing and a curse that so many of you want to order from us, and we’re just so sorry we aren’t able to meet the extraordinary expectation we’ve clearly generated.

We also want to extend a big thank you for your patience and understanding on this and if you have any specific questions please feel free to drop us an email on shop.uk@alltheanime.com and we’ll answer as quickly and as best we can.

Signing out~!


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  • Avatar for Matthew


    December 18, 2019 7:43 pm

    Congrats on the great sales, you deserve it. It probably helped that people were making daily posts on sites like Hotukdeals which gets an insane amount of traffic and each one got "hot".

  • Avatar for itou


    December 18, 2019 8:14 pm

    So in other word we still haven't learnt our lesson for 3 or 4 consecutive years. Gotcha. Still a good sale though

    • Avatar for Matthew


      December 19, 2019 1:52 pm

      Dude seriously? Judging from the early order numbers(From the Day One sale), they must have had 7000+ orders. If I remember right some of my early Funimation sale order numbers were around 53000 and the mystery box stuff people are reporting order numbers higher than 59000. Keep in mind also that Anime Limited have gone back to MVM guy who is just one guy who packs orders. Dunno if they have more staff because its Christmas but it takes time.

  • Avatar for Joash A. Deque

    Joash A. Deque

    December 18, 2019 11:15 pm

    Always appreciate the effort you guys put in the sales. With the amount of traffic and the amount of stocks to deal with, you guys are practically heroes.

  • Avatar for SC7639


    December 19, 2019 4:45 pm

    Glad things are going better than last year. I'm just excited to get my products and thanks for all the hard work the teams have put in


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