Not wanting to looooseeeeee our way – we submitted plans for Kill la Kill plenty of time in advance along with designs. We’re very pleased to say they’ve now been signed off on so we can confirm what we’re doing and we’re pretty excited as we’re doing it differently to the rest of the world outside of Japan :).
So without further ado here is an in-depth specification:
WHAT’S INSIDE THE BOX? WHERE’S THE BBFC LOGO?
Packaging + Physical information:
– Obi-wrap around the box (the red piece you see – all BBFC info will be on that and the spine of the rigid case)
– Clean rigid box using similar artwork to the US but with UV spot gloss on characters so they’ll stand out.
– 2-disc tray digipack (1 tray per side ala Bebop)
– 188 page Keyart & Storyboard book, same size as case replicated 100% from the Japanese booklet in their Part 1.
What’s on the discs?
– Episodes 1-9 complete with previews at the end of each video
– Clean opening sequence
– Clean closing sequence
Audio on disc:
– English dub – 2.0 track
– Japanese audio – 2.0 track
– English subtitles
– English signs track in dub
The only difference between editions is one has Blu-Ray (£59.99 SRP) and one has DVD (£49.99 SRP)
WHY £59.99 / £49.99? ISN’T 3 PARTS A BIT TOO MUCH EVEN IF A COLLECTOR’S EDITION?
This one’s simple and we’ve had a lot of queries already and I want to make sure it’s absolutely clear about this one! This isn’t just one licensor but the industry is pushing to protect the Japanese market over the last few months especially and right now that involves:
1. Cancelling cheap editions Day 1
2. Expanding the number of volumes (4 parts for Sword Art Online for example)
3. Just holding back significantly vs release dates
4. Holding certain extras back to protect value of Blu-Ray
So how did it get to this stage then, what are the benefits of the UK version?
We’re trying to find another way that benefits you guys and since we’re Region B, are a less tasty option for Japanese counter importation – we’ve tried to find some compromises. For us that meant 2 parts for Kill la Kill wasn’t an option really and instead we did the following:
i. Negotiated three parts instead of 5, allowing us to produce collector’s packaging.
ii. Negotiated a release date not so long after the second part of the US release.
iii. Managed to set a price point that while higher than a usual product, still gets you the best quality at the best price in current markets.
Case in point for Blu-Ray especially (using today’s exchange rates):
In the Japan it’s £45.59 for premium BD x 9 sets = £410.31
In the USA it’s £37.26 x 5 sets for the premium edition = £186.30 | £24.83 x 5 sets for the standard BD = £124.15
In the UK it’s £43.25 x 3 sets = £129.75
So currently, for a whole £5 more than the standard edition in the USA (not factoring customs charges + shipping in, which is of course free on most good UK retail sites) you are getting deluxe packaging, content not released outside of Japan and is being made available over fewer sets.
Instead of funnelling that money into profit too – we re-invested it into the packaging as the kind of booklet we’re doing certainly isn’t cheap either!
WHY NO STANDARD EDITION FOR NOW?
We actually looked at this and realistically if you have to pay £29.99 (the lowest conceivable we could charge vs the US even then it could not pass approval) you’d be paying between £59.97 and £74.97 to own the show after retail discount!
The result was we made a tough decision to try and make it available digitally as fast we can first – Netflix and Wakanim being key partners for this and we hope that makes the show watchable at the very least right now as we look at getting it up on other platforms too. We’ve not forgotten folks do want just a standard half season set or complete series in standard Amaray packaging and we do want to deliver that!
Realistically you are looking at end of 2015 though before we can do this – which isn’t actually so far after where releases used to be in the industry, although that doesn’t make it feel any better!
As soon as we can do this in a way that actually delivers value for that group of fans then we will – but there’s no point in doing it in a way that just alienates you guys further. It’s not our intention and of course we hope folks understand the logic.
WHAT HAVE YOU GOT PLANNED FOR PARTS 2 & 3?
We’ll update soon but you’re looking at books from the Japanese release per Part and ideally with the final part a box to store the whole series in depending on what assets we can clear as we want to do something incredible for you guys! More details as they come though :). Open to suggestions as always though!
WHERE CAN I BUY IT?
Amazon has the Blu-Ray pegged at £43.25 just now here: http://www.amazon.co.uk/dp/B00MAKQVLK/
We’ve the Blu-Ray on our shop at the same price here: http://shop.alltheanime.com/collections/pre-orders/products/klk-bd1 – we’ve some more surprises to announce on that front too!
Amazon has the DVD pegged at £36.00 just now here: http://www.amazon.co.uk/dp/B00MAKQXD6/
Our own store will list the DVD soon and we’ll run a promo as part of an upcoming pre-order drive we’ve got coming so watch this space!
Hopefully this long winded piece makes sense to folks and we hope you’re as excited about our release plans as we are – we love this show and are really invested in making it the best possible edition we can!
El Presidente – Anime Limited